Privacy Policy

Privacy Policy

Last updated: July 16, 2025
BOULEVARD & CO

At BOULEVARD & CO, privacy isn’t an afterthought — it’s part of how we build trust. When you shop with us, you’re not just buying elevated streetwear — you’re stepping into our world. That means we’re committed to keeping your personal information safe, secure, and respectfully used.

This Privacy Policy explains how we collect, use, and protect your data when you visit our website, place an order, or interact with our services. By using our site, you agree to the practices described below.

Who We Are

BOULEVARD & CO operates this store and website, powered by Shopify, which allows us to deliver a seamless shopping experience. From checkout to order updates, Shopify helps us power the back-end of your customer journey. You can learn more about Shopify’s privacy practices here.

What We Collect

We collect information that helps us serve you better. Here’s what that may include:

  • Contact Info: Name, shipping & billing address, email, phone number

  • Payment Info: Credit/debit card details, payment confirmation

  • Account Info: Login credentials, preferences, and settings

  • Order Activity: What you’ve viewed, added to cart, purchased, returned, or exchanged

  • Device Info: IP address, browser type, network data

  • Usage Data: How you interact with our site — clicks, pages visited, time spent

  • Communications: Messages you send us, including customer support inquiries

How We Use Your Info

We use your information to make your experience smooth, secure, and stylish:

  • Order Fulfillment: To process, ship, and manage returns/exchanges

  • Personalization: To recommend products, remember your preferences, and enhance your shopping flow

  • Marketing: To send promotions, updates, or tailored ads (you can opt out anytime)

  • Security: To detect and prevent fraud or unauthorized use

  • Compliance: To meet legal obligations or respond to requests from authorities

How We Share Your Info

We only share your information with trusted third parties when necessary, including:

  • Shopify: To power our store infrastructure and services

  • Payment Processors & Shipping Providers: To complete your transactions and deliver your order

  • Marketing Platforms: For email marketing and advertising (only if you’ve opted in)

  • Legal or Regulatory Bodies: When required to comply with law or enforce our rights

We do not sell your personal information.

Your Privacy Choices

Depending on your location, you may have the right to:

  • Access your personal data

  • Request correction or deletion

  • Opt out of targeted advertising

  • Withdraw consent

  • Request a copy of your data (data portability)

To exercise any of these rights, contact us at support@blvdwear.com. We may verify your identity before completing your request.

Security Matters

We take your security seriously — but no system is bulletproof. We follow best practices and encryption where needed, and we never recommend sending sensitive information over unsecured channels.

How Long We Keep Your Data

We retain your personal information only as long as needed to provide the Services, comply with our legal obligations, resolve disputes, or enforce our policies.

Cookies & Tracking

Like most websites, we use cookies and similar tech to improve performance and understand how you use our site. You can manage cookie preferences in your browser settings.

Third-Party Links

Our site may include links to other websites. We’re not responsible for their content, practices, or privacy policies — so please review those independently.

For Our Younger Audience

Our site isn’t intended for anyone under the age of majority. We don’t knowingly collect personal data from children. If you believe a child has shared data with us, please contact us immediately.

International Data Transfers

If you’re outside the U.S., please note your information may be transferred and processed in the U.S. or other countries. We follow legal safeguards for international data transfers where required.

Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted here with a new effective date. If the changes are significant, we’ll let you know.

Contact Us

For any privacy questions, requests, or concerns, reach out to:

BOULEVARD & CO

support@boulevardwear.com

1611 5th Ave

New York, NY 10022